Historically, fashion and architecture were classified as two entirely different entities. This idea has carried on throughout modern day and in particular affects people who are outsiders to either industry. The general misconception is that fashion deals exclusively with clothes and dressing styles, it is a popular form of self-expression in which an individual conveys his or her personality through... [read more]

Art, what role does it play in home decorating and interior design? Since the beginning of time, man made art has always revolved around expressing one’s self by creating structures and drawing pieces that would stimulate the human senses as well as the human mind. The beginning of time is no exaggeration either, just think of the Egyptians and their plush golden accessories, or even further back,... [read more]

Mirror mirror on the wall who is the fairest one of all?   When was the last time you sat in front of the mirror and admired its beauty instead of your own?   The time has come to recognise that mirrors are more than merely an object through which one may reproduce his or her own image. There are numerous advantages to be gained from using mirrors around the home or other relevant areas. These... [read more]

Noor & Muhannad,   Could anyone tell me what this new phenomenon is ?! Between the hours of 10 and 11 my little sister including many of my friends are in total shut down and by that I mean they don’t respond to any exterior stimuli including me! What is it about this series that is brain washing females in our society? To label my little sister a Zombie when ‘Noor’ is on would be putting it... [read more]

As a Jordanian myself, I grew up hearing my parents say (that’s putting it nicely... its more like ‘nag’) about taxes, inflation, politics… All that you can think of... they complained about. Not once did they look around and say wallahi e7na 3aysheen in a safe and liberal country. A beautiful one in fact. We have religious freedom, political freedom, freedom of speech (to a certain extent!!),... [read more]

Mirror mirror on the wall who is the fairest one of all?   When was the last time you sat in front of the mirror and admired its beauty instead of your own? The time has come to recognise that mirrors are more than merely an object through which one may reproduce his or her own image. There are numerous advantages to be gained from using mirrors around the home or other relevant areas. These include... [read more]

What Are The CRM and E-Loyalty Challenges That Brands Face Online?                     Table of Contents                                                             page number               I.        Introduction …………………………………………………………...3           II.       Importance of Customer Relationship Management (CRM)..4           III.       Importance of E-Loyalty ……………………………………………4  IV... [read more]

  Marketing Communications Project Portable Entertainment Device iPlay (Apple)           Contents:                                                                                    page 2.0: Executive summary……………………………………………..2 Contextual analysis:………………………………………………….2 Introduction to Industry……………………………………...2 Product definition and specification……………………..2 Market... [read more]

There are few sights in the world that can inspire so many positive feelings and yet be so artistically simple at the same time. The concept of the courtyard is one that contradicts what appears to be our very nonchalant nature about their existence. The rich history and traditional purpose of a courtyard is one that is indicative of their cultural significance towards both a country’s infrastructure... [read more]